Welcome to Toko 12AM
Our humble online shop—a corner of the internet where creativity meets culture. 12AM® is a T-shirt toko, a bootleg DVD stall, a late-night kitchen you stumble upon through a dark alley shortcut. A little rough around the edges, but that’s where the good stuff happens.
We craft bold, unexpected mash-ups of pop culture and streetwear—raw, offbeat, and unapologetically unique. Some pieces are time capsules, others heartfelt tributes, and sometimes, they’re simply here to bring a little fun into the mix.
It’s like pulling up a low plastic stool at a roadside street stall in Saigon—under a flickering streetlight, chopsticks in hand, the hum of scooters in the background, and a bowl of something steaming, affordable, and life-changing in front of you. You don’t go there for the ambiance. You go because it’s real. Because it hits different.
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Why 12AM® Exists
12AM®, short for 12inthemorning, started like all the best stories—late at night, fueled by ideas and the urge to make something different. What began as a creative experiment became a playground for storytelling and design.
As children of immigrants, we grew up caught between Eastern traditions and Western culture—never fully here, never fully there. 12AM® is about navigating that in-between space, on the edge of heritage and reinvention—taking what’s been given, adapting, evolving, and pushing it forward.
We’ve always felt confined by traditional design and corporate culture. 12AM® exists as a counterculture—a space to create without boundaries. This is for the creatives, the dreamers, and the misfits who refuse to be defined by the ordinary.
What We Believe
12AM® challenges societal norms and consumer culture—and reimagines what’s possible. We aren’t just about clothes—we’re about pushing ideas forward and making people think.
Our roots run deep—nước mắm is in our DNA. But 12AM® isn’t about looking back. The magic of 12AM® lies in those moments of inspiration and unexpected connection. It’s about stories that make you pause, reflect, and see the world in a new light.
Through our creations, we aim to leave behind something meaningful.
12AM ☾ MIDNIGHT CLUBMANIFESTO
What We Rally Behind.
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Break Boundaries & Stereotypes.Know the rules so you can break them effectively.
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Challenge Everything.Disrupt, rethink, and never accept things ‘as they are.’
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Self-Expression is the Loudest Voice.Art is the outlet. Creativity is how we speak.
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One Day or Day One?Start now. The best ideas don’t wait.
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Embrace Your Identity.Remember where you came from, honor your roots.
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No Borders, No Reservations.Be a traveler, not a tourist. — Anthony Bourdain
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Inspiration is Always & Everywhere.Inspire others in the process.
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Less is More.Simplicity is power.
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Midnight is When the Magic Happens.Creativity thrives in contrast.
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Growth is the Only Way Forward.Experiment, fail, repeat—never stop evolving.
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12AM is a Movement.A collective of creators, pushing culture forward.
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The Future Belongs to the Fearless.Fighting for a better tomorrow starts today.