Hi, welcome to the 12AM Toko.
12INTHEMORNING
Formed by three friends at the beginning of the COVID era in spring 2020. 12AM a big believer of connecting cultures! We aim to inspire people around the world daily and reconnect them with their identity. We are empowering creative people, the rebels and change-makers to have the confidence to pursue their dreams and find that little spark to ignite their passion.
TOKO
Our online shop is an homage to the Asian community and immigrant culture in the US and Europe. It’s a tribute to the spirit of Little Saigon in orange County, Chinatown in Paris and the toko’s in Rotterdam. A toko (Indonesian for shop) is a shop in the Netherlands selling mainly Asian food products of which the owners are generally Indonesian, Surinamese, Chinese or Vietnamese. Each item is a personal story told through T-shirts.
00:00 ☾
All great beginnings start in the dark, when the moon greets you to a new day. There’s something mystical about the night, you don’t know what it is going to bring. It’s ambiguous, mysterious and full of secrets. It’s where the creative juices are flowing and the ideas are growing. It’s when the hustlers, free spirits, gamers, artists and poets are burning the midnight oil. It’s a time filled with wine, deep convo’s, drunk texts and moonlit swims. Midnight’s the only time where you can be both in the past, present, and future.
CULTURE
12AM is deeply rooted in culture. As children of first-generation Vietnamese immigrants and growing up in a multicultural environment, we strongly believe in the importance of honoring our heritage. It’s part of our DNA. We tap into the authentic voice of the rapidly expanding influence of Asian culture. We don’t shy away from the daily grind. It’s about bringing people together. We celebrate different backgrounds, experiences, and perspectives —encouraging you to embrace your identity and break stereotypes. Do more of what makes you happy. Life is a beautiful journey and consists of many milestones. Celebrate each day.
If you made it this far, send a hello to us via our instagram. We appreciate you supporting and sharing this brand with your friends and family! ❤ 12AM
12AM MANIFESTO
What we believe.
Life is too short to wearing boring clothes.
Teamwork makes the dream work. Build a good team around you. Find people that inspire you.
Dreams don't work unless you do. If you want to go big, stop thinking small.
Day one, cause one day may never come.
Beauty lies in simplicity.
Beauty lies in simplicity.
The art we wear is the art we become.
Remember your roots, but grow and move forward.
Know the rules well, so you can break them effectively.
Be yourself. The rest is already taken.
Change yourself and the see the world around you change with.
Daydreamers and night thinkers. Stay hungry, keep learning and grow.
