Helvietica - Poster

Helvietica: A Reflection of Dual Identity

Growing up Viet Kiều, I moved between two worlds—Vietnamese traditions at home and Western influences everywhere else. This poster reflects that duality, reimagining the Vietnamese alphabet through a Swiss lens, balancing tone marks with modernist clarity. Inspired by the iconic Helvetica poster, it celebrates language, history, and identity.

At 12AM, we explore culture through design—connecting past and present, heritage and modernity.

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Museum-quality posters made on thick matte paper. Add a wonderful accent to your room and office with these posters that are sure to brighten any environment.

• Paper thickness: 10.3 mil
• Paper weight: 189 g/m²
• Opacity: 94%
• ISO brightness: 104%
• Paper is sourced from Japan